Phainoma was originally founded about 15 years ago under the name of Elias K Photography. Starting out as a freelance photographer and passionate outdoorsman I eventually earned myself some international recognition as an outdoor and adventure sports photographer.

Over the years I’ve photographed for international recognized adventure sport and outdoors brands such as Red Bull, Hilleberg and Runner’s World. My photography and writing have been published in magazines all around the world and on most continents (except Antartica).

Over the years working close with outdoor professionals and guides I compounded knowledge in various outdoor pursuits which eventually led me to product design and development.

In 2020 the company was restructured into Phainoma and a textile workshop was built in northern Sweden with the goal to develop and produce the best hunting and fishing bags on the market.

Today design, prototyping, patterning and production is all available under our own roof. We sell products worldwide under our own brand and offer design and development services to other brands in the outdoor industry.

The whole process from initial concept, through testing and revisions, to finished products is all done by us. This means we can offer truly high end gear tailored in relatively small scale with a personal touch; all while keeping costs, waste and shipments to a minimum. It’s all made right here in Lapland, Sweden.

We pride ourselves in designing and producing premium products that are minimalistic yet highly functional. No gimmicky inventions or cheap materials, just quality gear that simply works.